Womans Health
Woman's Day is a magazine, aimed at a female readership, which A & P launched in the 1930s. The editorial contents covered such subject areas as cooking, crafts and health. It was sold in the late 1950s to another publisher. By 1965, Woman's Day had climbed to a circulation of 6,500,000.
In a mid-1960s appeal to Madison Avenue, an ad for Woman's Day showed a friendly pharmacist named I.A. Morse next to copy that claimed:
So Woman's Day doesn't tell a lot of funny stories, and it doesn't run pictures of fashions its readers could never afford. Like I.A. Morse, Woman's Day -- more than any other magazine -- is a trusted advisor in the day in day out work that's a housewife's chosen profession. That's our profession. And we're proud of it. Like Doc Morse Woman's Day talks man to man to women.
Today, Woman's Day is published by Hachette Filipacchi Médias and continues to focus on traditional values of home, family and children. The magazine's feature articles cover such topics as food, nutrition, health, fitness, beauty and fashion. With a circulation of 4,200,000, it claims a readership of more than 20 million with 17 issues a year. Jane Chestnutt, the vice president and editor-in-chief of Woman's Day and Woman's Day Special Interest Publications, also oversees Home.